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Make More Sales with Facebook & Instagram Ads

EXPERT AD STRATEGIES & AD CREATIVE THAT GROW YOUR BUSINESS!

Turn Meta Ads Into a Predicatable Sales Engine

WITHOUT THE STRESS, GUESSWORK, OR WASTED AD SPEND!

Running Facebook and Instagram ads should grow your business, but for a lot of business owners it feels more like burning money and crossing your fingers. If you're getting traffic but not enough sales, spending serious money on ads but not sure what's actually working, or overwhelmed by Meta's constant updates, metrics, and targeting options - you're not alone, and you don't have to figure it out by yourself!

 

As a Meta Ads Consultant with over 10 years of experience, I know exactly how to help you turn your ad spend into consistent, scalable growth. If you're ready to chat about the types of strategies and campaigns that will work best for your business - shoot me a message today!

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Our Services

From strategy to execution, I handle every part of your Meta ads to help you grow faster. Get in touch with me today to request my full services and pricing guide.

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Meta Ads Strategy

A strong ad account starts with a smart strategy. I map out a clear, data-driven Meta ads plan tailored to your business goals - so you’re not just running ads, you’re running the right ads. This includes audience targeting, funnel structure, and budget strategy designed to set you up for long-term success.

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Campaign Management

Once your campaigns are live, I handle the day-to-day details so you don’t have to. I monitor performance, optimize for better results, and make strategic adjustments to keep your ads running efficiently. No guesswork, just consistent improvements focused on driving more sales.

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Ad Creative

Even the best strategy won’t work without scroll-stopping creative. I help develop ad visuals and messaging that grab attention, connect with your ideal audience, and turn interest into action. From testing new angles to refining what works, your ads stay fresh, effective, and conversion-focused.

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Case Study: Scaling Online Course Sales with Meta Ads

Client: School of Natural Skincare
Offer: Certificate in Making Natural Skincare Products ($297)​​​​

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THE GOAL

Increase sales of their flagship beginner course while building a high-quality audience for future launches.​​

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THE STRATEGY

I implemented a two-stage funnel strategy designed to turn low-cost leads into high-value customers. First, I ran a lead generation campaign for a free webinar addressing the main pain point of the target audience - how to make natural skincare with confidence - and then a sales-optimized campaign promoting $50 off the course.

With strategic audience targeting, and ad creative testing (static ads and video ads), I was able to bring in over 4,000 leads and a 3.3x return on ad spend (ROAS).

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​​THE RESULTS​​​​​​

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3.3x ROAS

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$19,325 in sales

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4,032 leads

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£0.73 average cost per lead

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Gareth Despres, Director of the School of Natural Skincare

“I would highly recommend Laura. Her advice has always been right and we can see that in the results we’re getting. There was definitely a fear around paying significantly more on adverts and paying Laura’s fees…HOWEVER…after 6 months, the results have been outstanding. The revenue in Q1 of this year is double compared to Q1 of last year. We’re consistently well below £0.50 per lead which is just amazing, and with the leads she has helped us to generate, we’ve been able to significantly increase sales, revenue and profit.

Hey There!

Thanks for your interest in working with me. I'm Laura, and I've been living and breathing Facebook ads for over 10 years now. A LOT has changed in the social media marketing world in that time, and it's more important than ever to rise above the noise and stand out from your competitors.
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With hundreds of profitable ad campaigns created and managed, and over $4 million generated in ad revenue for my clients, I pride myself on the ability to create exceptional ad strategies that focus on sales and lead generation. When you work with me you get peace of mind that your ad budget is managed with intention and strategy - not guesswork.
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If you’re ready to stop stressing over ads and start seeing consistent results, you’re in the right place. From online courses to wedding venues and e-commerce, I work with a range of businesses, and look forward to sharing my expertise with you! 

Ready to Get Started?

Email me at laura@lancastermedia.com or fill out the form below with any questions on your mind, or to request my services and pricing guide!

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